By John Sanpietro, Certified Business Coach
Here's the truth you'll hear very few people tell you when they're marketing to you. Building a business takes money and time. And if you're not willing or able to commit both, it's going to be a lot more difficult for you to succeed.
That doesn't mean business owners who work this only part-time, or don't have a lot of time to give to the business can't succeed. They can… and DO… every day! In those cases, success may not come as quickly, but it does come.
What I'm talking about are the times when business owners aren't truly committed to their success. When their attempts or enthusiasm are half-hearted at best. Business owners in those situations have an enormous level of difficulty succeeding because they're engaged in self-sabotage without even realizing it.
How do you know if you're really trying vs. trying to try? Here are some signs to watch out for:
1. You don't actually believe success will come
Believing you will succeed does not guarantee success, but not believing you will succeed almost certainly guarantees failure. If you don't go into something thinking it will be a success, you won't have the enthusiasm and energy to make a real go of it. You won't devote the time necessary, either. Self-sabotage and self-fulfilling prophecy at its best!
2. You're holding back and waiting to see if others are successful with the same idea or methods
In the eleven years I've been working with Stamping Business Owners, I can't tell you how many times I've shared business-building ideas with someone, only to have them sit on it and wait to see how others do. Then, when they see others succeeding, they jump into it too late to maximize their success. I've never added it up, but I know it's resulted in hundreds of thousands of dollars in lost sales and profits for the ones who waited.
3. You're looking for the quickest way to do it
Very rarely is the quickest way the best way. A good idea that's designed to set up a long-term revenue stream for your business usually takes some time to set up properly. Taking shortcuts simply diminishes its long-term success. Shortcuts are never really shortcuts.
4. You're looking for the cheapest way to do it
You get what you pay for. And the bottom line truth in business is the people who are committed to their success will invest in themselves. The people who are committed to their business will invest in their business. Generally speaking, it's a fallacy that the same information you pay for can be gotten for free. It may look like the same information on the surface, but it's what you don't see underneath that really counts. Again, shortcuts aren't shortcuts. If you're not willing to invest in yourself and your business, why would anyone else be?
If you are fully committed to your success, none of the above items will look familiar to you.
If, on the other hand, you see yourself in one or more of these, take some time for introspection, and ask yourself whether or not you're fully committed? Whether or not you fully believe the path you're on will lead you to your objectives? And make the proper adjustments.
If anyone has any questions or comments, please feel free to respond to this article publicly or privately.
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