Many direct selling companies have online presences today. And a large majority of them are doing some really great things with them. They’re putting out great content that is easily sharable, from videos to articles to tips, and lots more. To have an effective online presence, really all you need to do is keep track of what your company is posting, and share what makes sense. (Well, you also need to be a friendly human being. )
So it really makes me shake my head when consultants, who do have an online presence, miss out on opportunities. For example, last night Thirty-One Gifts held an online fashion show. Cutting edge stuff. Customers and people hosting parties could go online and watch the president of the company describe special bundles that could be purchased at a discount that night only, as models demonstrated the products. It was a great opportunity to create some buzz around the company, and gave consultants something to talk about with their customers.
Yet some consultants missed out on the opportunity. Even if they didn’t have a party going, they could still have shared it with their customers. But some didn’t. And this is a classic example of why it’s so important to pay attention to what your company is providing to you.
So how do you stay on top of everything? Here are some tips:
- § Check the company Facebook Page daily. Set a reminder in your calendar if you need to. If you see something you know would benefit your customers and other online contacts, share it immediately through your own Facebook Page.
- § Encourage your customers to become fans of the company Page. It’s a great way for them to get a little reminder about all the great things that come from your company without every single thing coming from you. (And if you miss a day of checking the company Facebook Page, there’s still a chance your customers will see the information.)
- § Read your consultant newsletter. If something big is coming, chances are your company will not only tell you about it, but also give you tips on how to take advantage of it. Make sure you take time to keep on top of this information. (And by the way, this is one of the advantages to working with a direct sales company, as opposed to running an independent business. You get marketing tips and resources from the pros!)
- § Subscribe to the company blog. Have every post delivered to your inbox. Then, all that great content will come to you, and you don’t have to remember to go to the company blog every day. And when you read great articles that will benefit your contacts, share them through your social presences!
Your company works hard to give you great resources you can share through your social presences. Be sure to take advantage of them! You don’t have to reinvent the wheel. By using the resources available on your company’s social pages you can then use time otherwise spent on creating your own resources to get out there and build your face to face business. And that’s what it’s all about!
Now I’ve heard some consultants complain about having too many places to check. But I have a question for you: Do you want to make money or don’t you? Some consultants in your company can manage to check the company’s online resources. If you make a plan for it, you can manage it. Simply create a routine when you log on that allows you to check each of the company’s presences daily.