Getting workshop bookings

By | July 29, 2011

Most stamping business owners go about the opposite way it should be gone about.

 Booking workshops starts with identifying target audiences who want to have a workshop.  Then, you have to get in front of that target audience and effectively convey the benefits of having the workshop.

 But it starts with finding an audience predisposed to having the workshop.  Too many times, Demos just try to sell customers on the idea of the workshop without any consideration as to whether or not that's the best thing for the target audience.

 Marketing any aspect of your stamping business is about identifying the audience first… THEN finding the part of your business that meets their needs most… then offering THAT as a solution.  Put the 'WHO' first.  Not the 'WHAT.' 

 Warmest regards,

John

John Sanpietro
Certified Professional Development Coach
Stamping Is My Business!
www.stampingismybusiness.com

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