Are you Losing Sales by Giving Customers Too Many Choices?

By | September 6, 2011



Did you know that giving customers too many choices can overwhelm and lead to fewer sales?

It’s true.

I experienced this firsthand at an eye-catching gelato shop located in Santa Monica, California.

It caught my eye because of the insane number of flavors visible through the outside window. There were over 100 in all. The assorted flavor colors were so mesmerizing, I had to go in to get some gelato.

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