Marketing: Nothing is more important to the growth of your stamping business than getting the word out that you HAVE a stamping business.
I've decided to start a series of posts on different types of marketing which will post about once a week. This week I will show the QR Code on my Blog and scanner on my droid.
QR Codes are those black and white patterned boxes you see more and more on ads and in retail stores. You scan them with your smart phone and it takes you to a mobile web site.
They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can scan them
I've added the QR Code to my blog and business card. (Note: I can scan the codes off clothing and get the price without having to search for a store barcode scanner – how cool is that!!!
business card – front
My droid with the barcode scanner on it
close up of barcode scanner
click on the app and it turns into a camera. Once it locks onto the QR code, the website url comes up.
Click on the link and it takes you to my blog.