Q&A: How often should I send out a newsletter

By | November 27, 2011

Q:  Currently I send a monthly one occasionally sending out special news other than that, if a special comes up or something like that.

A:  Twice per month:

  • 1st Tuesday of the month – main newsletter (containing 65-70% information and 30-35% solicitation) (11:00 am your time)
  • 3rd Tuesday of the month – mid-month e-mail. Just one item. It can be a solicitation, but it should have some time-sensitivity or urgency to it.

In case you are wondering why that date – it is a well-researched time and day

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