By | May 5, 2013

A UCLA study shows that women react to stress by gathering together. Women need to gather together for reassurance and a sense of safety… Dr. Tian Dayton, UCLA

Building your customer base is essential to being a successful demonstrator. One of the best (and free) marketing tools you have available to you is customer “word of mouth”. Encouraging your customers to bring a friend will help increase your customer base, increase your sales, and increase your success!

Encouraging your customers to “bring a friend”! Let them know the more the merrier, spend an evening with a girlfriend and let the stress melt away!

Take 15 minutes today and prepare small giveaways to give to your customers who bring a friend to your next event.

·       Grab some cardstock scraps and place in a cello bag with a cute topper

·       Retired stamp sets? Break them up and make a basket of stamps for them to pick from

·       Left over supplies from a past class, workshop, etc? Package them up!

·       create a small gift box with chocolate in it!

·       Gather up a few embellishments (buttons, rhinestones, brads, etc) and package them up.

·       Other ideas?

Let your customers know that if they bring a friend they get one of these fabulous gifts! Get them prepared and added to your workshop supplies so you don’t forget them!  A great way to build your customer base – and clean out at the same time! 

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